I like words and pretty things

theinnertempest:

loverwife:

monsteracid:

kissestokashmir:

afghanipoppy:

thedailywhat:

Culture Shock of the Day: Vaseline India has launched a “skin-lightening” Facebook app aimed at men, which invites users to “transform your face on Facebook with Vaseline Men.”

From AFP:

In 2005, Indian cosmetics giant Emani launched the first skin-whitening cream for men, called “Fair and Handsome”, 27 years after the first cream for women.

Since then a half dozen foreign brands have piled into the market for men, including Garnier, L’Oreal and Nivea, which promote the seemingly magical lightening qualities of their products in ubiquitous advertising.

In 2009, a poll of nearly 12,000 people by online dating site Shaadi.com, revealed that skin tone was considered the most important criteria when choosing a partner in three northern Indian states.

[arbroath.]

not cultured shocked, just culture irritated - can I start a “fair & fugly” campaign? but that might be prejudice towards fair people (fuck it, they have too much privilege as it is)

Seriously fuck right off Vaseline. Every single time I fucking see this shit I want to punch a motherfucking ad exec or a product think tank in their smug almost undoubtedly pale faces. Skin lightening creams make me sick

WHAT THE FUCKKKKK?

Ugh.

HEY I LIKE MY FAIR SKIN, rude tan people. This is just like all those ads for tanning salons, and spray tans.